When you plan your advertising campaign, you should be aware
that the target audience more and more accesses your website or blog through
mobile electronic devices, like tablets and smart phones. No matter how big the
screen is on the mobile device, it will definitely be smaller than on the
workstation. Therefore, the approach to the site design might need to get
changed, if you target more the mobile devices consumers.
Just to give you impression on how big the mobile market is
and what are the statistical trends related to such marketing niche, please
review the graph below.
The graph is prepared by Kenshoo, and the full infographics
presentation on Global Search Advertising Trends – Q1 2014 for the US can be
accessed through the link: http://www.kenshoo.com/digitalmarketingtechnology/wp-content/uploads/2014/04/Kenshoo-Search-Ad-Trends-Q1-2014-Americas.pdf
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