16 April 2015

IziSEO – Free crawler to identify and address SEO issues on your website

IziSEO is a web site spider that allows you to identify quickly and reliably on-page and on-site problems, which could prevent you from ranking high in search engines.

It is ideal for everyday site checks and keeping a list of SEO tasks to solve. It will work for you even if you have not heard much of search engine optimization.

IziSEO crawls your site like a search engine, then analyzes the content and presents it to you in a convenient format. You can quickly spot such common SEO problems as:
* Broken links and 404 Not Found pages;
* Moved pages or pages generating errors, so you get to fix Internal Server Error before your visitors see it;
* Pages with duplicate content;
* External links without nofollow;
* Images without ALT;
* Duplicate Titles and META Descriptions;
* Pages with low keyword density;
* Slowly loading pages;

Unlike search engines though, IziSEO does not crawl outside of your web site, i.e. it will not wander off to other web sites if there are links to them on your site's pages.

All potential issues are saved into the To-Do List where you can address them in your spare time.

The program will record additional information worth your attention in the Log File.

Free version limitations:
* Maximum number of pages is 300
* Maximum page level is 5
* Some other limitations, like inability to check CSS links and Javascript links.


08 April 2015

Facebook Comments Box on your Website

Comments Box is a social plugin that enables user commenting on your site. Features include moderation tools and distribution.

Social Relevance: Comments Box uses social signals to surface the highest quality comments for each user. Comments are ordered to show users the most relevant comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.

Distribution: Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” box checked when he/she posts a comment, a story appears on his/her friends’ News Feed indicating that he’s/she’s made a comment on your website, which will also link back to your site.

Friends and people who like the Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. Threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made.

The plugin also contains built-in moderation tools and special social relevance ranking.

19 March 2015

Free, New and Promising “Known” Blogging Platform

Ben Werdmuller and Erin Richey are part of the Indie Web movement, a loose knit group of hackers and designers reclaiming control over their online lives, grabbing them back from the big name web companies. They run a company called Known, and its first product plays right into this ethic. It is an open source publishing tool designed to provide a way of more easily publishing status updates, blog posts, and photos to a wide range of social media services, including Facebook, Flickr, and Twitter. However, it comes with a twist: it lets you keep a copy of whatever you publish and post on your own site.

The idea is that you can more easily organize all your digital info in one place, and more easily show it to others.

Known provides what looks like a regular blog, but with a variety of open-source standards and plugins that allows users to cross-post or distribute their status updates, photos, videos and other content to networks like Twitter, Facebook and Flickr with a single click. They can also pull comments or responses from those networks back into their blog, using an open standard called WebMentions.

The Known software is available in two forms:
* A hosted version at withknown where anyone can set up their own Known site for free.
* A standalone version you can install on your own server - with the full source code available on Github as well as themes and plugins.

Main Features:
* Bookmarklet. Easily post to your site, save links, and respond to comments from any page on the web
* #Tags. Use hashtags with any content to categorize and organize what you publish
* Responsive Layout. View, edit, and post to your site from any device
* Unified Comments. View comments in one place, whether the discussion takes place on your website, on Twitter, or on Facebook.
* Email Notifications. Get updated whenever someone responds to a post
* Feeds. Get your latest updates via RSS, XML, JSON, or KML
* Multi-Author. Invite other contributors and create a multi-user site
* HTML & Rich Text Editor. Handcraft your posts in HTML or save time with the WYSIWYG

Sources and Additional Information:

05 March 2015

The Complete Guide to Facebook Ads: Free Ebook

What is Facebook for you? For some people that is a useful two of socialization with friends, for other, that is a way to express views, feelings, and create a channel of communication for likely minded individuals. There are people, who use Facebook as source of news and information, or for local events schedule. And there are people, who actively use Facebook for marketing purposes.

The marketing studies confirm the fact that Facebook ads are quickly becoming the go-to online advertising avenue for business. If you have plan to invest in Facebook platform ads, review Complete Guide to Facebook – ebook, compiled by James Scherer - to help you get the best ROI possible, generate new leads and customers, and maximize the potential of your Facebook ads.

What you will learn from this comprehensive guide:
* How to target your ad to maximize involvement and conversions
* Optimizing your ad image for engagement
* Integrating your Facebook Ad with your landing page
* How to A/B Split test your Facebook Ad
* How to combat Facebook Ad fatigue

* Avoiding the nine Facebook Ads mistakes that are hurting your Click-through-Rate


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