Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers. Originally, it was built as a private social network, but later it was converted to the public network due to the overwhelming demand.
Ello is a community of creators, thinkers, and dreamers sharing inspiration through images and stories.
Ello is not about who you are with or where you are going. Ello feeds your imagination and reminds you to let yourself wander. It is a visually driven network where you will find things you can’t find anywhere else.
Ad-free forever, your posts live in a safe and beautiful space that is easy to use, and with a host of features that amplify your creativity.
Ello is a new space where you connect with new people and things beyond your current social circles. It is a friendly community that welcomes everyone— from professional artists and creators to bloggers, curators, and everyday dreamers. If you live to be inspired or inspire others, Ello is for you.
Publish full-screen images, video, audio, GIFs, and long form writing in a simple and clean environment that brings out the best in creative work. Share what you care about most. Let inspiration be your guide.
To assure that Ello always remains ad-free, Ello converted to a Public Benefit Corporation (PBC). A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.
The Ello PBC charter states in the strongest legal terms possible that:
1) Ello shall never make money from selling ads;
2) Ello shall never make money from selling user data; and
3) In the event that Ello is ever sold, the new owners will have to comply by these terms.
In other words, Ello exists for your benefit, and will never show ads or sell user data.