How to increase blog traffic without financial investments
(part 7)
"Press releases are no longer documents seen by just isolated editors and reporters. Anybody using press releases these days puts them online," noted Tracey Falbe in her book "Creating Publicity: Free Online Press Release Distribution". The book announces press release as a valuable component of each and every marketing campaign. So, we have obligation to review this method of the blog exposure increase as well.
Writing a press release, announcing the blog accomplishments to the media might be very helpful to spread a word about your site. Take time to prepare sharp and factual announcement that will briefly deliver the main information and will encourage the PR readers to visit your site to get details and just see, what else you got there. Spend additional time to proof read your posting, as PR announcement should look very professional to be posted and appreciated by readers.
Some of the PR sites are enjoying pretty high traffic. They are closely monitored by journalists, publishers, bloggers, looking for the killer content for their sites, and industry watchers. And, may be, you will be lucky enough to get a publication about you, your site, and your business on the highly-recognized media, where you never expected to see yourself. This doesn’t mean that you can prepare a press release that reminds a simple self-advertisement for your web site, blog, or business. The information in the press release has to be indeed newsworthy and objective.
The content of the press releases is also gets picked up by search engines, which makes your posts to be even more available to readers, and increases the chances for your site to be seen. And, finally, a side-benefit of the PR posting is increasing links popularity of your own site due to the linking from the PR site, which helps with search engine ranking. Link popularity is currently one of the top determining factors of where your website will rank on Major Search Engines listings.
There are a number PR sites that allow for press release to be posted free of charge. Definitely, the list of publishing options is limited for free members, but, since it is free, there is no point for complains. I have generated the list of such sites at RateItAll:
http://www.rateitall.com/t-24425-press-releases--free-online-services.aspx
Additional Reading:
http://www.ineedcopy.com/articlepressreleases.html
http://www.articlecafe.net/Article/Why-Press-Releases-Work---Website-Marketing/41510
http://mashable.com/2007/10/20/press-releases/
http://seo.magnetiks.com/2007/08/21/why-write-a-press-release/http://ezinearticles.com/?Actual-Facts---Reason-Why-Press-Releases-Work&id=774035
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