14 March 2011

Adsense Earnings, Tips, and General Thoughts

I got several questions from the readers of this blog on how my Google earnings do versus my expectations, some complaints that the earnings drop significantly down from the beginning of the year, and some requests to share useful tips on how to boost the Adsense earnings from blogging.

As you probably know, revealing the Adsense earnings and statistics is not allowed by the program rules, so trying to follow them, I will just mention some general trends:
  1. Being in the blogging business from 2007, I should admit that my Adsense earnings are slowly climbing up, however not as fast, as I would like it to do. It is still a good side income and source of inspiration and self-realization, so, overall I am quite pleased with the general outcomes.
  2. At the end of the year, I have lost one of my blogs, and all the efforts to get it restored failed so far. As soon as I understood, what the reason for the ban was, I actually stopped any additional appeals. The blog was devoted to the Online MBA, and it was totally my fault that it was banned. The reason for the ban was simple – I used to post my own selected study papers as samples for the blog on how they should be written, while publishing student papers is forbidden by the Google Adsense rules. Learning through mistakes…
  3. The income from the beginning of the year is indeed slightly lower than expected. There are several reasons, which might contribute to that:
    1. When the blog, I mentioned above, has been banned, the entire account got blocked. As it was during my ski vacation, with no Internet, it took me about a week, till I have learnt about the incident and restored my account. All my Blogger blogs were inaccessible for a week, and that is not a good way to treat your faithful readers and visitors.
    2. After the shopping season, investments in advertising may go down, so it is understandable the cost of the click decrease.
    3. Overall, I observed the rough trend of dropping earnings for the period from January to April, with gradual increase from beginning of April through the end of December. Note that it might not be a global trend, since other program users report different results. I guess, it depends on the niche you are working, the structure of the blog, and on some other details.
  4. In spite of the earning decrease, the amount of unique visits per day is steadily growing, so there is a good chance, that these visits’ monetization is just matter of time.
  5. In terms of advices and recommendations, I am not sure that I have enough knowledge and experience to share them with broad public. By simple googling, you can find tons of useful, and not so useful advices.
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I will just offer you several general, but fairly reasonable tips from Ryan on the Adsense business arrangements:
a.       Be Committed To Your Adsense Business.
Many publishers never see their Adsense business as a real business but rather a virtual fun. In order to succeed you need to be a 100% committed. Take your online business seriously as you would with your offline business. Be professional, track your progress and never make the same mistake twice. Sometimes, novices have the fallacy that their online actions stay transparent and unseen. Well, you better be careful because everything is tracked and consequences are lurking.

b.      Stay Within The Circle
Use the latest Adsense tools and software for your business. The super Adsense earners are always very smart. They apply the services of these tools first and dump them when they get ineffective. These tools serve as their secret weapon and that is why they must get hold of it first.

c.       Choose the right Keywords
A lot of publishers go for those keywords that have high payout range with too much competition. They might get lucky every now and then. But the mega Adsense earners always look out for those less competitive keywords and build a lot of sites with them. It pays more on the long run.

d.      Start With An Umbrella
In order to be more focused and effective, you need to start with a broad subject which you can easily break down. Choosing a broad niche and breaking it down makes your work concentrated and allow for flexible connection between your sites or blogs. This way you also keep your visitors longer into your site.

e.      Keep It Simple
Make your sites or blogs simple and easy to navigable. A slick home page with clear links always predisposes the visitors positively and you reduce the bounce rate of your site.

f.        Purpose
Do not build a site without a purpose. Your site cannot be everything to everybody. It has to be narrowed down to a topic. Target a certain group of people with common interests. They are going to be your audience in the long term.

g.       Consistency
Track your success and repeat what works. Building just a site is not enough. You have to build to exhaust all possible sub-niches within your broad subject. Then chose another subject and continue your work. Your audience will appreciate the valuable content you give to the web.

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