If you are not a complete newbie in blogosphere, you are familiar more
or less with one of the best blogging communities HubSpot. One of the useful
free features of this community, anyone can enjoy was Website Grader. Since 2006 and up to the point of retirement in December 2011, HubSpot Website
Grader, has graded more than 4
million websites. But it has not just disappeared as many other free online
services. It was replaced by a new free tool from HubSpot - Marketing Grader.
In less than 30 seconds, it is able to analyze all of your marketing --
not just your website -- reviewing over 30 different factors and then providing
an overall Marketing Grade on a 1-100 scale.
Note that there is no need to be a member of
the HubSpot community, there is no need to register or give your email to get
benefits of the free report for your blog. The only mandatory field you
naturally have to fill is your blog URL address.
Marketing Grader performs instant review for
your marketing efforts and let you know where you're succeeding and what you
need to spend more time improving. Marketing Grader will help you understand:
- Competitive
Benchmarking: Is your marketing more or less
effective than your competition?
- Lead
Generation: Are your marketing efforts
generating enough leads and sales?
- Mobile
Marketing: Is your web presence optimized for
mobile devices?
- Social Media: How effectively are you using Facebook, LinkedIn, and
Twitter in your marketing?
- Blogging: Is your blog driving results that justify the time
investment, or are you wasting time doing the wrong things?
- Overall
Analysis: What are the strong points and
shortcomings in your marketing?
May be, not all your recommendations will be
those you will hurry to follow up. But, you can definitely get some fresh
insight and some useful tips on what can you do better than you are doing
today. Here is example of the first page analysis, I got for this blog:
How do you know, if the results are better
than average? HubSpot posted some averages in their blog
to give you some idea of reference numbers:
1) Did you grade your marketing yet? Over
140,000 companies have.
2) What's your marketing grade? The average
grade is 45. Are you better than that?
3) Are you measuring your website? Only 69
percent of marketers are.
4) Do you have a landing page with a
conversion form on your site? 49 percent of marketers do.
5) Do you have an Apple icon on your
website? Only 7 percent of marketers do.
6) Does
your website have an RSS feed? Only 43 percent of marketers' websites
do.
7) Do you have a blog? Only 14 percent of
companies have.
8) Are you rocking a Facebook business page? 56
percent of marketers are.
9) How many Facebook business page fans do you
have? The average marketer has 203.
10) Is your homepage shared on Twitter? 34
percent of homepages have been shared.
11) How many times has your homepage been
shared on Twitter? The median # of shares is 7.
12) How many inbound links does your site
have? The average site has 9,271.
13) How many indexed pages does your site
have? The median # of pages is 183.
14) Is your website mobile friendly? 14 percent
of sites have a meta viewport tag to help mobile viewers.
15) Do you have a mobile version of your
website? 42 percent of websites do.
Perform your test now. It is free, it is fast, and it is useful!
Website: http://marketing.grader.com/
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