I don’t know about other
bloggers, but I personally have mixed feelings on my blogging success in 2012.
It goes in waves. At some point of your blogging carrier, you see that your
certain steps lead to the foreseen results, and you feel proud that you know
some rules of the game. But soon you realize that it does not work as expected…
As you play the game, and you learnt the rules. But suddenly somebody is
changing the rules, and you start learning again, what is important, and what
is not.
Definitely, there are basic
rules, which never change. Like, good original content is always better than
bad copied content from other site. But still…
Today, I would like to offer
you another blogger insight. The guest post on Daily
Blog Tips is presented by Dipendra Pokharel (http://www.meronagar.com/)
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Google: like it or not, you can’t live without it.
This is true for everyday people, and for webmasters and bloggers even more. In
this post I’ll talk about some changes I noticed in the search engine in 2012.
This year I made 3 new blogs on WordPress. All three
were top level domains while they were on different niche. The niches were
productivity, games and careers.
I built an almost equal amount of backlinks for the
first two sites, which means I spend equal time promoting them. As for content
updates, one of the sites was updated more frequently than the others.
On the third site I didn’t spend much time building
links, and instead I focused on social media promotion, including Google +, Facebook,
Twitter, etc. I was both building a profile for my site and getting mentions
from other people.
The result was interesting, as I found that search
traffic on the site that was promoted via social media was higher if compared
to my other two blogs. What I found using Google Webmaster Tools was that my
blog had many +1 on search results, and this was improving my search rankings.
In other words, the +1 widget and Google+ mentions can really help your site
these days.
Another thing I learned in 2012 was that effective link
building is much more about relevancy now. You may build links from any source
you want, but only the relevant ones will actually have a value on your search
rankings.
Many people also say that getting links from bad
websites may cause you to get penalized by Google, but I am not so sure about
this. Obviously I don’t recommend, but I don’t think you need to worry so much.
If Google would have penalized the one that has links from bad sites, I would
start building links from bad neighbor to my competitor’s site. This would
break the model.
Conclusion
Backlinks and content still represent the backbone
of any SEO strategy, but I think we are starting to see some niche changes.
First of all social media is being take more in consideration by search
engines, so make sure your content can be easily shared. Second, +1s and shares
on Google+ are particularly useful, so don’t neglect that.
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