When you plan your advertising campaign, you should be aware that the target audience more and more accesses your website or blog through mobile electronic devices, like tablets and smart phones. No matter how big the screen is on the mobile device, it will definitely be smaller than on the workstation. Therefore, the approach to the site design might need to get changed, if you target more the mobile devices consumers.
Just to give you impression on how big the mobile market is and what are the statistical trends related to such marketing niche, please review the graph below.
The graph is prepared by Kenshoo, and the full infographics presentation on Global Search Advertising Trends – Q1 2014 for the US can be accessed through the link: http://www.kenshoo.com/digitalmarketingtechnology/wp-content/uploads/2014/04/Kenshoo-Search-Ad-Trends-Q1-2014-Americas.pdf