Why Alexa is Important and How you can Improve Alexa Ranking?

What is Alexa Rank?

Alexa.com defines themselves as a “web information company“. They rank every website and blog based on their traffic and some other factors. This Alexa Rank is updated daily. Lesser the number your site has – better for you.

These rankings are generally consistent with the amount of traffic they have. However, Alexa rankings change every week depending on the variation of visitors visiting a website. You can click here to find the latest Alexa ranking for the Top websites in the Internet.

What is the rating algorithm?

While Alexa ranking is based on page views and sites popularity, its algorithm only counts only the hits, which were processed through their systems. Most of the advisers will claim that the system records only the traffic from users who have the Alexa toolbar installed on their browsers, not taking in account any non-certified hits. That is not exactly the case. Alexa’s measurement panel is based on a very large and diverse set of browser extensions and plug-ins. The Alexa Toolbar is just one of many browser extensions that include Alexa data. And, for sites that have installed the Alexa Certify code, Alexa directly measures traffic from all visitors to the website whether or not they have a browser extension installed.

How to Improve Alexa Rating?

Install the Alexa Tool Bar

While Alexa Tool Bar is not the only way to get yourself noticed, it represents one of the most popular and well-known approaches. Therefore, Download the Alexa toolbar and use it every day to visit your own website. Alexa even gives you the ability to co-brand the toolbar with your own logo and give it away. You can also tell your friends and family members to download the toolbar and use it regularly. You will be amazed at how fast your rank will drop just by implementing this one, simple tip.

You can download the toolbar here: http://www.alexa.com/toolbar

Comment on Other Blogs

While the average blogger does not know, and does not care, about the Alexa rank, many professional bloggers are targeting their site rating position improvement in Alexa, installing the toolbars on their computers. If you leave quality comments on multiple blogs in your niche, there are good chances they will come back to your blog and return the favor.

Engage your Visitors

Encourage your website visitors to add their positive testimonials (comments and reviews) on Alexa’s detailed listings page for your website. This can be done by placing a link to the appropriate Alexa page on your website and asking visitors to “Click here to rate this website”.

Well this is a selective recommendation, and it is not for everyone.

Use Alexa Widgets

Download the Alexa ranking button, traffic history graph, info links, and other traffic counters onto the page of your website that receives the most traffic. You can do this by visiting here.

Everything Else

All other activities you are planning to increase your blog exposure, improve content, or enhance your social media penetration, will also be helpful for your Alexa ranking improvement, so continue doing (both non-SEO and SEO) steps to make your beautiful website with smart content visible to more people, and Alexa ranking will reflect this success.

Sources and Additional Information:

http://www.alltechbuzz.net/increase-boost-alexa-rank/

http://blog.alexa.com/top-6-myths-about-the-alexa-traffic-rank/

http://www.bloggertipstricks.net/2015/02/How-Can-You-Improve-Alexa-Ranking.html

http://blogelina.com/2013/06/04/improve-your-alexa-rank-with-these-two-fast-and-easy-tips/

http://cpstechnologies.yolasite.com/improving-alexa-ranking.php