19 March 2008

Not all the comments are born equal, or how to respect your customer

Continuing a topic of using comments to increase you blog exposure, started in my previous post http://blogging4good.blogspot.com/2008/03/comments-as-source-of-free-traffic-to.html, I want to look on that from other side. Comments, left by your readers on your blog, are even more valuable than the comments you are leaving on other blogs. Why? Very simple. You leave comments to improve your blog exposure, to get more rating and referring links. All that to get more potential visitors. But, reader of your blog, leaving you a comment, has already came. And not just came, but also read your post and is willing to spend his valuable time, sharing his thoughts on the article or asking related question. What might be better than that? Show your respect and appreciation - respond ASAP, giving your feedback and encouraging further communication.

Yesterday, I visited a Web Site ReapMoneyOnline , presenting list of the free High Page Rank Non-reciprocal Directories (directories that do not require link exchanges for posting blogs). I left a comment, asking authors (Jennie and Bong) their opinion, if they recommend submitting a blog to all of 100 presented directories, or there is a minimum PR, where the time investment is justifiable. They feedback was instant and complete: "Webmasters have different views on PR. In fact, a lot will choose hundreds of inbound links over a high PR because they bring in real targeted traffic (we click on a link because we think we can use what we will find at the other end). Some were also able to rank high in the SERPs for their chosen keywords even with a low PR. These are directories, which people also use to find websites related to the information they need (like the SEs). If they provide us dofollow links then we get 2 birds with 1 stone.
However, directory submission is only part of our link-building strategy. But yes, we are trying to get RMO into as many as possible over a period of time (going at a rate of 15-30 directories per week). Unfortunately, we haven’t done any ROI study on our link-building efforts.
The “minimum” PR depends on us and our goals. Some webmasters who flip sites work to get them to PR4 before selling. Others sell at PR7, which definitely takes longer but also fetches a higher price. For us, the higher it is, the better, since we’re pushing RMO as our flagship blog".
As you see, blog owners spent their time and attention to give a very thoughtful answer, converting me as accidental visitor to the devoted visitor. With this attitude, I will be back soon.

Let's highlight what we can learn from this example:

  1. Site has a valuable information, encouraging visitors participation. This is, definitely, a core of the successful blog.
  2. Blog has disabled the nofollow tag, so every comment will result in link to your blog, improving your blog rating. An additional reason for people to visit the blog, read it, and leave feedbacks.
  3. Authors do not passively enjoy incoming traffic, but activity communicate with their visitors, giving informative and instant recommendations. I noticed, that this particular case is not an exception. Every comment receives immediate reply.

As customer support manager in a High Tech company, I know, that it is good to find a new customer, but it is more valuable, if the customer comes to you again and again. Blogging should follow the same marketing rules, where respect for the client will be always appreciated and paid back.

1 comment:

  1. ...and because you posted your comment on your blog I went over to there site and I've now added both feeds to my iGoogle page.

    This is the inherit value of blogs, by finding one blog you like you can discover another blog or a regular website you like. It then expands and expands. Even sites and blogs that you wouldn't think would link to each other are connected by even the smallest thing posted at the right time. Such as I found this blog from a homeschooling blog and added it because I'm considering creating a serious blog myself, rather than the place holder I have now.



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